This is how you can use social media for branding and attracting more customers

15 Feb 2018 / Social Media Marketing
Author: Moin Mohammed, Infoquest DMCC

Even the greatest product in the world will only be sold when people get to know about the existence of it, right? In this time and age when people are bombarded with information, getting on the Social Media bandwagon is not even half the job done. You need to build a brand around your business by being consistently active on social media. Infoquest is a Social Media agency in Dubai that has created a lot of brands with its Social media experts.

Here is how you can use Social media for your business:

Choose the platforms that you want to be a part of:

There are lots of platforms like Facebook, Twitter, LinkedIn, etc, not all of them will be good for your business. If you sell children’s toys, then you cannot sell it on LinkedIn, although you can network, but it should never be your primary social media portal. If you provide coaching services for entrepreneurs, the best way to create a brand and sell is on LinkedIn as you can find a serious and business-like environment because the platform itself is like that. Here are some of the platforms and how you can choose the platform based on your business:

Facebook: Easily the most popular platform among all largely because you can find all kinds of audiences here. You can promote any kind of brand here, but for selling to B2C customers, this is the best platform. To get the help of experts in Facebook Marketing in Dubai, get in touch with the folks at Infoquest.

Instagram: If your brand is image-intensive, then this is a brilliant platform because you can showcase your products in a nice manner here. For eg: a clothing company, someone who is selling apparels, etc will get a fantastic ROI on Instagram over other platforms.

LinkedIn: If your company works with other businesses, and you want to reach other C-suite level executives and the content is geared for businesses, then this is the perfect platform for you. With more than 500 million professionals on the platform, you don’t have to look any further. 

          

Keep providing content to your customers:

You can create a very strong brand image with content. Every line that you write is akin to your potential customers shouting on the rooftops about your business if they like and share it. Write about things that intrigue your customers. Do not just write because you have a strategy where you write these many articles a week or month, write because you are solving something for your customers. In your content, use all kinds of methods to support your content like images, audios, videos, memes, emojis, etc. All the supporting content will ensure that your customers will stay and read more. Infoquest can help you with a strategy for content that is personalized towards the kind of target group that you have in mind. Your search for a good Social Media Agency in Dubai ends with us.

Have a clear message to your customers:

When you want to bring clients to your website, blog or access any of your marketing materials, make sure that the communication with your clients is similar everywhere and clear. You should clearly know who you are targeting and what message you are trying to convey to your customers. Concentrate on your Marketing message as a prospect should not get confused when they access any of your portals. Also, our earlier point about keeping in mind about the kind of social media platform that you are going to use is also pivotal.

Create a community:

Social media is a platform where you can create fans and followers, but the biggest method for your business that will reap rich dividends is to create a community. A community of users or prospects who want answers to things in your niche. How do you build one? Give away information freely without expecting them to spend money on your service or products. Sooner than you can imagine, your tribe will increase, more and more people will be willing to spend money on you because they trust you and want to learn more from you. Creating a bunch of people for a community is much lucrative than spending on ads. It is about people at the end of the day anyway. Facebook is a good place to create a community in the form of a Page or a Group as people visit Facebook more often than any other site. For Facebook Marketing in Dubai, Infoquest could be the best bet as we have worked on a lot of clients and have case studies of our own.

Social media is all about creating connections and helping your customers, doing all of the things mentioned above is more than enough to create a star out of you. People will flock to you if your communication and engagement is strong.



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