Is SEO (Search Engine Optimization) really important in today’s tough competitive business market to generate online traffic for your website?

05 Sep 2017 / Search Engine Optimization
Author: Moin Mohammed, Infoquest DMCC

A website remains less known unless it is optimized through Search Engine Optimization (SEO) which primarily focuses to increase the amount of visitors who visit your website on search engines like Google, Bing etc. by obtaining a high-ranking placement. In todays world of advance technology search engines work accurately by hiring sophisticated techno spiders (Software Programs) to crawl all pages of every site available on the Internet and index them accordingly. To Index and check the profile of your site correctly, spiders are programmed to use advanced computer science algorithms, which mainly focuses on specific content and hidden configurations available on your site.

SEO and Business Alignment

SEO as it sounds simple, requires great amount of intensive technical knowledge as well as the knowledge of a business you are going to optimize through website. Keeping yourself up to date to the changing algorithms and SEO tools as well as defining the right keywords and phrases relevant to the business is a key to achieve your desired result. Planning, configuration and assessment are the three major aspects along with ongoing improvements on changing factors of SEO. 

Why SEO Solution from Infoquest?

Success of any business lies on the reach and exposer given to it in a right way and we at Infoquest try to crawl all the possible marketing strategies of Search Engine Marketing which includes our technical expertise, selection of the right keywords and phrases relevant to your business. Be it Digital Marketing as a whole or just a separate SEO package we deliver optimum results. Along with various advanced SEO tools we also use leading marketing automation platform from HubSpot to make sure that your business is provided with maximum reach it deserves.

Right from the conception of any SEO friendly website to be developed there are certain key elements for the content that one should be familiar with are listed below for your reference. These key factors work as milestones not only for the clients but also for us in measuring the effectiveness of the target achieved along with other technical scrutiny. This resulted in bringing many of our clients on the first page of search engines.

Importance of Organic SEO

It’s highly important for a website to acquire top ranking but what’s far more important to achieve this is by following organic pattern right from the conception of the website, as it gives long lasting results. The term organic SEO is a way to obtain natural results. It’s highly difficult to get your website on the first page of search engines without having organic way of working which follows complex algorithm followed by quality content.  Our team of experts analysis your current website performance keeping in mind several factors like your competitors website performance, where your current website stands within your marketplace and most importantly what technical qualifications are required for your website to perform organically on digital platform.

On-Page SEO Optimization Tools

Title Tags
Meta Tags
ALT Tags for Images
Header (H1, H2 and so on)
URL Structure
Content Syndication
Keyword Density
Sitemaps
Navigation
Page Layout & Design

Off-Page SEO Optimization Tools

Social Media Presence
Blogging & Posting
Forum & Groups Presence
Google Webmaster
Local Search Submission
Google Maps Presence
Google Ads

SEO Reporting Tools

Google Analytics
SEO Site Checkup
SEO Analyzer
Google Webmaster
WooRank
SimilarWeb
Spyfu Keyword Research Tool
Ahrefs
Pingdom

If you have any question about search engine optimization or would like to start a project feel free to comment in the section given below. 



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