Here is what we think will trend in Social Media Platforms for the year of 2018

02 Mar 2018 / Social Media Marketing
Author: Moin Mohammed, Infoquest DMCC

Social media will evolve every day because there are so many things that happen in the industry every day and as a business with customers you need to be on top of everything. It keeps changing at a rapid pace, let it be customer’s preferences, new features added on social media platforms or money spent on ads. Any small change could trigger an avalanche of reactions across countries, if you can react in real-time to the changes that happen you can reap a lot of benefits. If you are looking for a Social Media Agency in Dubai, look no further than Infoquest.

Here are some of the Social Media trends that you will see this year:

More conversations between the brand and the customer:

If you happen to like a meal you had at Taco Bell, you would give them a shoutout on Twitter, right? Not always, but you can expect such kind of interactions to increase. Why? Because brands realize the kind of impact interactions can have. It gives a much better ROI (without even having to invest) than when spending on ads. Brands can reach a customer through many ways like messages, mentions, comments and more. With the advent of chatbots, it is going to be much more easier to engage with your customers. Facebook is a good way to interact with customers other than Twitter. For Facebook Marketing in Dubai, get in touch with our FB Ads experts at Infoquest.

Rise of Chatbots:

If you are a big brand, it is imperative that you will be receiving a lot of messages which are mostly enquiries on your Social media handles. Brands have finally found the answer to it: Chatbots. Just on Facebook Messenger alone, there are more than 100,000 chatbots that are used by different brands that give out information to customers, provide guidance, take orders and feedback. You can customize your chatbot based on the kind of questions that a prospective customer will ask.

Instagram stories:

What is so special about Instagram stories? It took Snapchat many years to build 173 million daily active users while Instagram amassed 250 million daily users in a short span of time. Stories will be a huge trend this year as people have been receptive to sharing things on a daily basis. A lot of brands are posting their stories as it’s easier to reach customers through these apps as people spend a lot of time here. If you want a Social Media agency in Dubai that can help you with Instagram strategy, get on a call with us.

Live streaming will be popular:

Yes, live streaming was present and widely accepted in the year of 2017 too, but you can expect to see it being used much more largely by brands, bloggers and users. Research says that 80% of consumers would rather watch a brand’s live video over reading a blog post. It is an exciting way to interact with your customers and followers because it shows a side of your business where there is no time to edit. It is raw and real.

Organic reach is set to reduce:

This year will see a huge fall in organic reach, something that happened recently with Facebook too. In fact, in 2014, Facebook’s organic reach fell from 12% to 6% and every time there is a change in its algorithm, there is usually a shot to the organic reach. You would have seen a lot of bloggers complain about the fall in organic reach as well. This will affect businesses because lesser the number of people who see your social media posts, lesser will be the number of people who will click your links and visit your website.

We have seen some of the trends that we can expect to see in the sphere of social media. If you are looking for strategies for any of the social media platforms, get the help of experts. For Instagram, Snapchat, LinkedIn and Facebook Marketing in Dubai, get on call with our Social Media team who can craft a strategy for you.

Keywords: Social Media Agency DubaiFacebook Marketing Dubai

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