Companies use social media for a variety of reasons, some of which are generating leads, to create an email list of interested followers, customer support and so on. There is one more area where you can help yourself with social media: Branding. But it is not so easy to carve a niche for yourself in a particular social media platform as there is a lot of competition. Infoquest is a Social Media Agency in Dubai that can help you with the right social media strategy for your business.
Here are some of the ways you can use social media to build a brand:
Find the perfect network for your business:
If you sell superhero toys for children, then LinkedIn is probably not the best place to be for you to be investing your time on. You should probably aim at doing contests for kids on Facebook or host a YouTube channel using which you can sell your stuff. Find social media platforms that will make sense to your image, goals and vision as a company. Find at least 2 or 3 platforms like that. It is not more the merrier, only choose places that have the highest possible success rate.
For Facebook Marketing in Dubai, talk to the FB ads team at Infoquest that will guide in creating a strategy using which you can target the right people. Facebook is a good platform because there are almost all types of people who have all kinds of interests. When you are looking for a Social Media Agency in Dubai, it makes sense to select one after asking questions about them and seeing if you match with them and they are able to understand your needs.
Create a brand persona guide and Be consistent across all platforms:
Imagine seeing a different description about your brand in different social networks. Not only will it confuse the reader, you become less trustworthy in their eyes as well now. Consistency is important because people will know what to expect from you. Your brand’s voice can be divided across 4 different spectrums: Persona, Tone, Language and Purpose. Are you coming across as friendly and professional or warm or authoritative? In your comments and interactions with your customers, are you being personal, direct or clinical? What is your purpose when you interact with your customers? Is it to entertain or educate them? Do you speak to them in a language that is filled with jargon or are you trying to be simple? You have to be consistent with the way you communicate or your customers will be confused.
Converse with your customers:
Do not just look like a robot where all you do is to reply with the ticket number and inform customers about mundane things happening in your company. Be much more than that. Build relationships with the existing customers and potential customers by interacting with them on a consistent basis. Your purpose on social media is not to sell alone, it should be to forge relationships. People need to trust a brand before they open their purse strings, this is where creating a bond with customers becomes important.
Please be transparent:
Companies that have issues with opening up to their customers usually have a tough time gaining the trust and goodwill of the customers. Give customers a glimpse behind what your company does in the form of a Facebook Live or a Q&A session on a public platform or get on Reddit and do an AMA (Ask Me Anything), this will get a lot of people behind your brand. Facebook Live is becoming a popular tool to launch products, to build a personal brand and to get in front of customers. For Facebook Marketing in Dubai, Infoquest will be able to help you with the right resources.
Provide valuable &shareable content:
Well-written content that is consistently sent out to people to consume will amass a huge following soon and this is how brands are created online. Do not write content just because your Content Calendar says so. Every content that is written on different social media platforms and on your website should be a reflection of who you are as a brand. Only use images that resonate with you as a brand. One of the best methods that you can use is to find out what your biggest competitors are doing that has made them successful and craft a unique strategy just for yourself on similar lines.